Getting discounted tickets for Shrek the Musical today presented itself as an all-too-easy task. But rushing is a gamble, and things either fall right into place or they, well, don’t. Shrek has a student rush policy, but it’s $36.50, which is the most expensive student rush price I have ever seen. Although such a high rush price is a bit odd for a production that played to just over 51 percent capacity in late January, the producers probably had to differenciate the price from that of their ticket lottery, which they seem to be pushing much harder.
Cutely named The Duloc Ticket Lottery to connect with the show, the drawing is held in the M&Ms World store (five blocks away from Shrek‘s Broadway Theatre). This is an interesting partnership between production and retail, as it seems to encourage commerce ‘while you wait.’ The only other show I’ve known to do this was the now defunct Young Frankenstein, which held its lotto drawing at the 42nd St. McDonald’s. That, however, was across the street from the Hilton Theatre and seemed convenient enough. I don’t quite understand why Shrek would hold its lotto drawing at M&Ms World when it is so far away (and the Broadway Theatre has an enormous lobby), other than they’re getting a small kickback from Mars Inc. Read more